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 p.1 #6 · The business end of Canon | |
lol I had a similar project last year when i was studying in an university. If you are currently a college student, you should use the E marketing/business database at your school library.
Trust me, your school library's database is much better than google. google only has free information which is not very creditable for academic use. Most colleges in North America and UK pay a lot of momey to marketing research companies for access of their database and those information couldnt be access through google without a fee. If you dont know how to use it, ask your school librarian, i am sure they are willing to help you.
If you are not a college student, and you probably have to pay few thousands dollar to access those database. or you can try public library and see if they have access to those database. If you dont want to make it looks like a high school student presentation, you need reliable and crediable sources.
okay, as for Canon. Inc, after you collect all the information you need, you can start to make a SWOT analysis about Canon.
From what i remember in my research last year.
The major competitors are HP, Kodak, Sony, Nikon and Olympus.
Finanical Figures: it varies in every year, but you can find it onlkine very easily. (stock chart and annual financial paper)
Market Share: they have it in marketing database.
company stragegy: it's on their annual paper.
For Strength, I talk about its techonolgy development and current mareket achievement (annual sales growth)
For Weakness, I will talk about appreciation of Yens against USD, and how does it affect Canon's profitablity. As you know, most Canon's camera production is still in Japan. (lol it was a strength to Canon last year because it actually helps them to keep their business secret from potential competitors and in fact production in Japan is more efficent than if they move it to China/Thailand/Malaysia/Taiwan, but I dont think it can apply to current situation since Yen value has appreciated in past couple months. (there is an article talking about it in economist magazine 2007)
Opportunity and Threat: well you can figure them out by yourself.
I think you should start to collect information about Photocopy and optical industry first. By doing that, you need to find Canon NAISC and SIC code first. After that, it will become very easy to find information about Canon Inc.
good luck on your presentation.
Edited on Nov 24, 2008 at 09:12 PM · View previous versions
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