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p.7 #20 · New Leica S system 30x45mm | |
Richard, is this an example of your objectivity toward Leica? You haven't even peeped its pixels yet and you come up with this.
brainiac wrote:
> Why did Leica go with the S-System at this point, instead of the R-System? They didn’t want to launch a me-too product. If the full frame R10 came out now, everyone would compare it to the FF Canons and Nikons. Does it shoot as fast? Does it have low noise at 6400 ISO? Does it slice bread? Etc. Instead, the S2 creates a new, unique flagship product for Leica.
By the way, I think Farkas' blog could do with a Google translation, although Google doesn't seem to offer translation from panting infatuese into basic English.
So here goes:
"Why did Leica go with the S-System at this point, instead of the R-System?" = R system investors have every right to be angry at the glacial pace of DMR development and the absence of full frame digital for their lenses.
"They didn’t want to launch a me-too product." = they don't have the techonology to compete with CaNikon either in AF or in sensors, so they must try to invent a new class of camera in the hope that those manufacturers will leave them alone in their corner where comparison is futile.
"If the full frame R10 came out now, everyone would compare it to the FF Canons and Nikons. Does it shoot as fast? Does it have low noise at 6400 ISO? Does it slice bread? Etc." = since Leica can't compete in these areas that are clearly important to a large number of photographers, these photographers must be childish artless fools who want their cameras to do unreasonable things and are only interested in bragging about specs.
"Instead, the S2 creates a new, unique flagship product for Leica." = by inventing a format of its own, people can go on saying that no other camera competes until 2016 when the S3 will once again be the best and only camera in the class.
Seriously, the way to deal with the problems of the R system isn't to let it lie fallow for another year. Farkas' blog is a prime example of the cringing apologism which enables Leica to continue squeezing every last drop of other people's hard-earned cash out of its deservedly famous brand without actually solving the problems of producing competitive products. Let's hope the S2 changes all that. It will need to be affordable, capable in low light and autofocus, and offer image quality that no cheaper camera can. I look forward to it with a certain jaded skepticism.
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