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p.1 #10 · Nothing new...more 50 1.8 stuff... | |
I'm sure you know, but it's pure business.
With a lens as easily made as the 50 f/1.8, the only real limiting factor is matching supply with demand to produce the best scenario for Canon. If Canon can churn out 50 f/1.8s easily, and the cost of production is not high (I would imagine the most expensive part is the glass, as the build is not impressive), then Canon is only limited by the amount they can produce. They probably make a good margin on the lens, so they'll sell them so long as there is a buyer.
Consider the 300 f/2.8, on the other hand. More of a specialized lens that doesn't necessarily have a huge (capable) market. Sure, everyone wants the lens, but the cost of production coupled with the small amount of buyers at a profitable price limits its production numbers, which raises price along the demand curve.
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