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p.3 #2 · Canon EOS 50D Master thread | |
Marcel VanEerd wrote:
...We aim at the semi-professional or the advanced amateur or can be a back-up camera for a professional, especially nature photography, sports photography because of the speed, 15MP at 6.3fps do we expect that in those segments this camera will be embraced with open arms. Because of this, this is a good day for us. This segment is becoming very important. If you look at the total DSLR, there is the entry segment, where earlier this year we introduced the 1000D and the 450D and the middle segment at the moment is about 22% of the total (DSLR market, ed.) and we notice lots of growth, and the expectation is that within two years, that middle segment will increase to 30% market share.
Q: What does this mean for sales of the 50D? Is that a camera of which you have a sales prognosis?
A: Of course. It is not easy to predict the success, b/c competition has increased dramatically, there are far more special offers, far more models. Because of that, this is a strategic model for us so we are armed to face the competition. Now, this looks like a weapon, with which we look to increase our market share. We are still the leader with 41%, but it is obvious that Sony and Nikon are very active. Which is good for us; it enables us to set our targets higher and keep coming up with new products.
So the 50D must face the D300 and its Sony counterpart (don't know which one)... In order to be succesful at it I reckon they have to lower the price of the 50D significantly. The big question is: will the middle segment be a sucker for pro-like features (D300) or ultimate IQ (50D)? These are going to be interesting months...

Edited on Aug 27, 2008 at 06:32 AM
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