Upload & Sell: On
Something that we don't see in still photography much, but is endemic in the world of video, are products that are marketed with incomplete functions and features. Cameras, recorders, monitors, it doesn't matter what the product is, the spiel is "buy it now and it will do everything you have ever dreamed of with future firmware upgrades". I've never seen anything like it. The Atomos Shogun was about the craziest example I've seen so far. Buy the Shogun now, don't worry about the fact that it won't play your clips back on the screen........"we'll fix it with a firmware upgrade at some point". When I opened the case there were a half dozen vacant slots "reserved for accessories that will be released in the future". I guess making space for that stuff isn't all that bad of an idea, but it all made you feel like you were buying a product that was about half way through the development process.
I think Atomos will get their act together with the Shogun eventually, the Samurai I bought is a solidly designed product that works simply and intuitively. Too bad they got in a rush and gave themselves a black eye with the Shogun. 'Firmware", seems like a great idea, but it appears that companies are using it as a crutch to put stuff on the shelves that doesn't belong there yet. Kind of like buying a plane, the wings of which will be available in a future upgrade.