I thought I had a rate card bookmarked that showed how much to charge for various media types but I was curious as to what the going rate would be for a photograph that will be used in a heavily traveled section of a fairly major metropolitan area (Tampa I275 - I4 interchange)?
What size is the image in relation to the Billboard AD
Duration 1 week, 1 month,, etc
As you are probably aware this is major advertising and commands a high fee. There is a reason why they want your picture. Go slightly higher as you can always come down.
In the UK one billboard AD, image occupying full AD area, for 1 month is £1,360.00, the larger the image, and longer the duration, the greater the cost.