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p.3 #3 · Client insists on wire transfer | |
mdude85 wrote:
I don't know anyone who would complain about a $12 wiring fee on a $40,000 wire transfer.
 
They wouldn't complain - I'd just make myself look penny-ante for charging it. It would be like charging a client a $15 FedEx fee to ship them a proof DVD on a job they just paid me $15,000 for - it just makes me look small. It's like the free amuse-bouche or "compliments of the kitchen" course that comes with a really nice meal - you aren't being charged for it, because what you paid for the rest of the meal paid for it. Now, on a $1,000 job? Or a $500 job? Damn straight I add $15 to the invoice! In fact, I mark it up to $25.
In fact, on the larger jobs not only am I going to overlook little overages and trailing charges like a wire transfer fee or a shipping charge, but I'm going to go the extra mile without charging for it. Instead of shipping proofs or finals on disc, I'll buy an iPod, have it engraved with a thank-you message, load the files on that, and have that shipped to the client in gift-wrap. So what if it costs me a couple hundred dollars extra...that's maybe 2% of my gravy on a decent-sized job and it practically guarantees me future business from that client. Hell, on my video production business we've been sending iPods to folks who make referrals to us, even if the referrals are only worth a few thousand dollars. They get given to wives and daughters and friends, but still. Little gestures can do big things for your business, even when it's as little as saying to a client "eh, I didn't bother charging you for that, don't sweat it."
Edited on Nov 16, 2007 at 04:19 PM
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