sungphoto Offline Upload & Sell: Off
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ZachOly wrote:
You can make an absolute killing in photography with just a FB page, some basic sales and social media techniques and a $1000 ad budget per year. It's been this way since at least 2010 and it's not showing any sign of slowing down.
At least half of the photographers in my city are in their early 20s with no active website. It's all Facebook. They don't shoot photojournalism. They don't shoot for the "story of the day". They shoot stuff that makes their clients look attractive and translates well on social media.
It's not clear what you're trying to make a point on here. Are you saying that you can make a living taking glamour shots of people for social media? Or that you can spend a thousand dollars a year in ad budget to drive enough photography revenue to make a living? Or none of the above?
If you're saying a thousand dollars in ad budget is enough to drive your primary revenue stream, the math doesn't work out. Let's say you wanted to aim for an average sale of $250 per session (which is about all you're going to make as a 20 something photographer with no website doing glamour shots for social media), and let's say you magically were able to drive a 50 cent cost per click with that $1000 ad budget. That gets you 2000 clicks. You'll book maybe 5% of those. That gets you up to maybe $25k in yearly revenue, before taxes, before expenses, gear, etc etc.
Unfortunately that 50 cent cost per click for a highly competitive segment like photography is impossible unless you're perhaps in the middle of nowhere, in which case your supply of clients is going to be close to non-existent. Try more like $5 a click to start
I know plenty of photographers that pretty much just shoot for social media, a lot of them with a massive social media following, and they all either still work day jobs, live with their parents, and/or barely make rent on their shared cruddy apartment that they share with 4 other people.
Yes social media has made it a lot easier to get discovered by potential clients (I book a fair amount of work through people finding me through yelp), but I disagree that it's as easy as just spending a thousand bucks on ad budget and some simple sales tactics as a general statement.
Edited on Oct 29, 2017 at 06:30 PM · View previous versions
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