Pixel Perfect Offline Upload & Sell: On
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p.2 #7 · p.2 #7 · What Happened to the Photography Industry in 2016? | |
Apart from what Herb said, cameras are now good enough to keep for several generations. Lenses also can last for many times longer than that. Why would you need to upgrade other than for something specific like I really need 4K video for my work, say. If you already have a bag of superb lenses other than day dreaming, you aren’t going to be rushing out to replace them. Victims of their own success. It’s a similar story for PC market, computers are powerful enough for many generations and for what most do, wasting time on social media, checking emails or playing candy crush saga, a smart phone is more than enough, only gamers upgrade their PC regularly or us photographers, videographers occasionally.
Some positive signs for this year, market is doing a lot better than last year, but the P&S market is all but dead and that is where most of the money came from to fund R&D for the DSLR market. Sony is doing alright as it dominates the smart phone camera sensor market and also makes smart phones. Canon is big enough and diverse enough to survive, Nikon I’m not so sure. Mirrorless will help them both, but ultimately (and Sony will feel this) when a camera is so good, you don’t need to upgrade, sales will decline. Best you can do is try and trap into emerging markets, that will buy you several years, but eventually the market will saturate.
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