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p.6 #6 · p.6 #6 · Article posted on Dpreview re: Canons lack of innovation | |
molson wrote:
I think the D850 is a bit of a "Hail Mary" effort from Nikon, hoping to keep their camera division afloat for a little longer. I was recently in conversation with the owner of one of the largest camera stores in Canada, and he noted that while Canon, Fuji, Sony, and Panasonic have all been selling well this year, Nikon sales have been pretty much dead in the water until the D850 was announced.
Yes, this is my guess too, and that is the case with Sony to an extent.
In a nutshell, both companies go above and beyond to steal marketshare from Canon. Sony's approach is the "blank slate MILC look it is (was) smaller" and a very aggressive line refresh schedule, Nikon's is presenting some of the most impressive DSLRs we've seen for ages: D500, D5, now D850.
It is working, but apparently not well-enough to discomfort Canon to do the same, and they remain on their slow(ish) refresh cycles and insist on incremental upgrades. Their recipe is winning so far, so why change it?.
Sale figures in the real world are not the same as in enthusiast communities.
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