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p.1 #9 · p.1 #9 · Considering changing body for remote shots | |
Glad my comments seem to have been of some help.
I think your business model for this is about the best one you could have.
Pre sales is absolutely the way to go with sports these days. I tried it 5-6 years ago and it was too new and different for people to embrace here. Sure wish they would have though.
My suggestion would be to now try and push things like prints or as people in the US seem to be so fond of, things like Mag covers, Key tags or Mouse mats or what ever.
When I did sports work ( and pretty much everything else like events and T&I) I work on the average sale value. I have a fixed number of clients but the amount I can extract from each one is a variable with an up side.
Perhaps you could offer something like all the images and a print for each kid as an upsell package? Not sure what would work best, you'd have a better Idea but the thing is to offer the upsell package as well as the standard one and maximise the basic package spend at the same time.
For my T&I, I start at the price point I have to as dictated by competitors ( ok, a bit more) that the clubs all ask, "How much is your starting package?" but I have a really high end one as well. I might only sell 8-12 of those in the whole club ( usually to Dads that are ordering and just get the best to know they are covered)
but because of the far greater profit in those packages, they go a surprisingly long way in lifting the average spend numbers for the whole club.
Putting notations on things on your price list is also a great way to lift your average. Something like " Most Popular!" or "best Value" on one of the higher priced items or add on's can move a surprising amount of the things just on it's own.
I'm not sure about your comments on SEO and web design. That depends if you are looking to take on more work or not. If you are, then by all means. If you are at the threshold of what you want to do now, then the idea would probably be to concentrate on getting more out of the same amount of kids you shoot.
I always think thats the way to go in any event because why go to the trouble and effort of shooting 10 teams when you can shoot 8 and make more money and have less hassel and headache.
My thing is to always try to deal with as few people as possible to minimise problems and get the best return on the time I do put in.
Anyway, I think you are at an advantage with your realization alone and what is really going to be important. Look after these things and you won't need to think about upgrading your gear, there will be plenty of money to make it a no breiner even if it is just for yourself. :0)
Good luck with it!
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Feb 01, 2017 at 09:24 PM |
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