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glort Offline [X]
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You need to ask more questions and qualify your client far better.
you are asking us about things you don't even know yourself. How can you possibly prepare a quote when you don't even know what you are doing?
At this point in time, you are putting the cart well before the horse and asking for people to tell you where you are going.
Myself, I'd be finding out a lot more about what they want.
What sort of products? How many? What sort of end use? What sort of backgrounds? White of greenscreen for deep etch, studio set, location? Will all the products be delivered at once or will the shoot be spread?
How much post work will you have to do? Big variation between setting up a table top set and batch processing against having to individually tweak shots of 20 different products in 5 different locations......
ASK questions.
Untill you do and get a better idea of what the hell you are going to be doing, you may as well ask how long is a piece of string.
And yes, I realise this is not an answer to the question you asked and the reason for that is, at this point you haven't asked enough questions to know how to answer it yourself let alone anyone else being able to ask it for you.
:0)
As far as licensing goes, my suggestion would don't try and be too clever or greedy.
I would be finding out if this company has licensed pictures before. If they have just bought them outright, then you are going to be shooting yourself in the foot carrying on about licensing.
Yes, they may run a pics for 10 years and yes, you may have lost some revenue if you don't charge licensing. OTOH, If they are unfamiliar with the concept and have never done it before, you stand a 1000 times better chance of loosing the whole deal in the first place.
The reality is for a lot of people outside the advertising world, licensing fees are seen as paying twice and you sure as hell aren't good enough at sales to turn that belief around and myself, I wouldn't even try. In fact I never have. I charge for the job and that's it. If they use them for years, great, I'll be able to show the next client a pic they have seen and get the promo value there.
I have read a shipload of threads asking about licensing and I don't EVER recal anyone coming back and saying they were successful with getting the client to pony up. I know some would have had to but the amount I know that haven't make the other outcome a very remote possibility indeed.
One other consideration..... You have no clue what to charge for taking the pics. How in the hell are you going to work out what to charge for licensing. I will guarantee you look at any calculator or guide and you'll come up with a number that will blow the client out the water and make them think you are crazy, a rip off merchant or both.
Again, don't get too clever for your own good. If they are familiar with licensing , great. If they aren't, I wouldn't even mention it other than to say your shoot fee includes unlimited use or use for 2 years etc. Get any more technical than that and you are just driving a stake through the heart of the deal and making it less likley.
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Nov 17, 2016 at 11:09 PM |
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