nolaguy
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Tony Hoffer wrote:
Every time we drive through a new town, my wife looks at a restaurant and says 'That place looks good!' or 'Who would eat there?'. There are very few reasons for this. She knows nothing of the food, service or anything else. The only thing she's seen is the font on the sign.
It matters.
(Disclaimer: Former designer who likes to think that my old field matters) Underline emphasis mine.
So, so true, Tony.
I learned to engrave (trophy placards, serving platters, monograms, name plates, ID bracelets (anyone remember those?), silverware, plaques, etc etc) when I was about five and engraved no telling how many items through my teens.
When I began formally studying typography in my early twenties, I already knew most of the material because I'd been doing it for over a decade and came up with my own "rules" or aesthetic approaches to the job at hand.
The point is, if a veritable child can on his own discover what works well typographically and why, how much more so can good or poor design influence where Amy chooses to dine.
Yeah, God is in the details.
Once "desktop publishing" became available to the untrained masses, I can remember thinking graphic (and CAD) design software should have child safety locks built in. The horror upon horror that the democratization of graphic "design" has brought to the world is a case study in technology gone wrong.
Hmmm. Sort of like much of photography these days.
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