RustyBug Offline Upload & Sell: On
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p.1 #7 · p.1 #7 · Help w/ selling prints and memorabilia at events... | |
glort wrote:
Well it's in the sports forum now and I do have some suggestions.
First thing that took some drumming into my thick head by those much wiser and experienced was that you need to SELL on the spot to take advantage of the mood and excitement but you DO NOT need to DELIVER on site.
Yeah, I thought it wouldn't work as well till I was actually forced into it with technical troubles and then discovered as I had been told for some time, DELIVERY later didn't matter.
As such, I'd be offering products by way of samples and SELLING them on-site and then having them made and sent out later. No way I'd be bringing anyone else in to take your cream, no reason you can't do it yourself. All you need to do is SELL it at the time, delivery can wait.
I know Americans seem to go for an endless amount of crap from Calendars to buttons and butt wipers and whatever else but when I was doing these sort of events, We did really well with just bordered and titled pictures.
We sold only 8x12 and they could have a plain print, one with a border with teh Event and date or a fully customised layout like a mag cover or bordered print with their name and placing in the event or whatever they wanted.
Most of it was pre templeted except the custom script of course and we used to do very well with these despite offering them at $15 more than the plain 8x12.
These are dead easy and quick to do onsite up to 8x12 or A3 depending on your printer and you can also offer customised posters as well as coffee cups and all the other endless Myriad of stuff.
Personalty I'd be limiting the offerings to about 5 things max so people didn't stand there all day procrastinating whether they wanted the custom tea pot cosy or the personalised cats litter tray liner. If people want something else, they will ask.
I'd do a poster that showed the offerings you had and the one that you build the most profit into, add a highlight on the poster that says something like " Best Value" or "Best seller. " Also bear in mind and have something highlighted that says " Ideal Gift" This could be a Coffee cup or commemorative teaspoon or..... Whatever.
I would have it both ways, the simple prints that you could produce there and then for the instant gratification factor and the wider range where you could take advantage of the excitement of the moment for the sale and deliver later.
You must have been doing well to be running 8 booths. Just trying to kick that off myself as a business mainly for my daughter to get into and learn some business skills from. ...Show more →
Two saliient points from ^ resonate for me:
1) The business acumen to distinguish between SELL / SALE vs. DELIVER
2) Having a process that streamlines vs. facilitates procrastination of getting the customer / prospect to the point of sale.
Good input, as usual.
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