mikethevilla Offline Upload & Sell: On
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It's important to be aware how your specific niche in your specific market works.
For example, mid-market SoCal brides typically book like this:
-Venue
-Dress
-Photographer
-Planner
But once you get into the upper market, it looks more like this:
-Venue
-Planner
-Dress
-Photographer
Same location, separated by a few thousand dollars, and it has a drastic effect on the strategy needed.
Two years ago I started being way more intentional in the types of industry events I attended, the people I surrounded myself with, and the planners that I befriended. I became actual, genuine friends with a few of them, and often brought them goodies (doughnuts) for no reason other than to get more face time with them.
Two long years later, and it's finally paying off for me. 80% of my weddings come from those three planning companies, and they're always awesome, easy, and high-paying.
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