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Archive 2016 · META: Superbowl 50 Jeep Commercial

  
 
beavens
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p.1 #1 · p.1 #1 · META: Superbowl 50 Jeep Commercial


This commercial stopped my attention in its tracks and had me transfixed the entire time.

What an amazing set of portraits!



Very inspiring IMO and hope everyone enjoys.

Cheers,

Jeff



Feb 08, 2016 at 11:55 AM
sbeme
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p.1 #2 · p.1 #2 · META: Superbowl 50 Jeep Commercial


I had the same reaction. Who took these wonderful images?
Unfortunately no one is credited, at least within the ad.

Scott



Feb 08, 2016 at 02:35 PM
dmacmillan
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p.1 #3 · p.1 #3 · META: Superbowl 50 Jeep Commercial


These are iconic images from numerous sources. There is supposed to be a connection with Jeep with each, but Amelia Earhart disappeared in 1937 before the first civilian Jeep.


Feb 08, 2016 at 02:42 PM
beavens
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p.1 #4 · p.1 #4 · META: Superbowl 50 Jeep Commercial


sbeme wrote:
I had the same reaction. Who took these wonderful images?
Unfortunately no one is credited, at least within the ad.

Scott


Pretty sure it's a compilation of many different photographers as dmac said - I def recognized some, but not all.

---------------------------------------------

dmacmillan wrote:
These are iconic images from numerous sources. There is supposed to be a connection with Jeep with each, but Amelia Earhart disappeared in 1937 before the first civilian Jeep.


To be honest, I'm not sure how successful the ad was in terms of marketing Jeep. I was too busy admiring the photos to really give a damn.

Jeff



Feb 08, 2016 at 02:58 PM
sbeme
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p.1 #5 · p.1 #5 · META: Superbowl 50 Jeep Commercial


Yeah, it had to be a compilation of various photographers' works.
Seems like a key marketing strategy is association. There no longer has to be any tight logical connection between the subject and content of an ad. Goal seems to be merely creating a favorable feeling, emotion, impression linked to the product affectively. A bit like some politics these days: let's just bypass rationale thought and (exclusively) work the emotional brain.

Scott




Feb 09, 2016 at 10:32 AM
beavens
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p.1 #6 · p.1 #6 · META: Superbowl 50 Jeep Commercial


sbeme wrote:
Yeah, it had to be a compilation of various photographers' works.
Seems like a key marketing strategy is association. There no longer has to be any tight logical connection between the subject and content of an ad. Goal seems to be merely creating a favorable feeling, emotion, impression linked to the product affectively. A bit like some politics these days: let's just bypass rationale thought and (exclusively) work the emotional brain.

Scott



I am sure that many folks in your field were employed to assist in this. 100% of marketing is psychology!

They definitely succeeded in getting me to spread their ad around to a bunch of people.

Jeff



Feb 09, 2016 at 11:35 AM
sbeme
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p.1 #7 · p.1 #7 · META: Superbowl 50 Jeep Commercial


To me the manipulative attempt is a strong negative
But that doesnt automatically mean it has a negative behavioral effect
We are not rational creatures, although Iaspire to br
But not in art, music, play and love

beavens wrote:
I am sure that many folks in your field were employed to assist in this. 100% of marketing is psychology!

They definitely succeeded in getting me to spread their ad around to a bunch of people.

Jeff




Feb 09, 2016 at 05:46 PM





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