nolaguy Offline Upload & Sell: Off
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p.1 #4 · p.1 #4 · Image use rate for vendor ad? (I have no idea) | |
lol... sounds like a plan.
1. Are they a venue you'd like to shoot regularly? Can you leverage it to be placed on a preferred vendor list, etc?
2. Conversely, is this a contact you don't want to irritate?
If no to both, tell them, $1,200... usage limited to a hundred mile radius of their targeted location, 6 months of usage, with you fully credited (with point size agreed upon)... then after haggling agree upon $700... simply because you're such a good guy. But make them give something for that $500 break, etc. Again, what's easy for them to give?... even if it's just featuring your images on the walls of their venue, etc.
There are many online calculators for this sort of thing but when the rubber meets the road they're no doubt inflated by a 2x or 3x margin.
If yes to 1 or 2 above, give them rights with your compliments, the only stipulations being the point size of your credit (it needs to be relative to the image size, not an absolute point specification) and the duration of the advertising run. As noted, limit the geographic range. Make certain there is no exclusivity promised unless they pay you well. Don't agree to more than 6 months. If the ad takes off and works well for them you'll want to be able to renegotiate.
I wouldn't hesitate to let them know that up front. They may choose another photographer because of that - but screw 'em if they do. Advising them of the limitations of the agreement is not only honorable but it improves your comfort level in reopening negotiations if they wish to continue enjoying the fruits of your labors and talent.
Good luck and let us know how it turns out.
Regards,
Chuck
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