beavens Offline Upload & Sell: Off
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Just spitballing here - street photography ain't my thing (yet!).
First I'd look to address the perspective distortion. It's not the worst, but could be fixed pretty easily.
Secondly, I'd try to put the most focus on the overweight dude and the "get in shape" ads. Maybe get liberal with some burning and minimize the impact of the middle (and also most lit) portion of the shot to drive home the ad vs. target contrast/connect.
Jeff
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