adamx12m Offline Upload & Sell: Off
|
Yoast is a decent plugin with some very good controls over what pages/posts you want indexed. Getting it configured right can be a challenge. I'm not a big fan of Yoast because I think it's a bit heavy on site performance but it does work well. On-page seo is also still important so adding context to the title and description fields for your content is advisable. Google has been sending warnings for quite a while that page speed, mobility design, and quality content are important so you have to play by the rules to even have a chance for organic ranking. The biggest flaw most people don't do is register their site in google webmaster tools to get insight with crawling issues. SEO is not easy and time consuming, just like tagging your photos with keywords so in the end it should be done.
Regarding article building, it's still popular and not necessarily blackhat unless your building private blogging networks and generating unnatural links to your site. Easy to hire writers to build quality articles, post them on your site and promote them through social and email, much better strategy. People keep forgetting if you're running a business the point is to create brand value, too much "me too" services.
Adwords, Bing are complex ad platforms that most will fail at within the first few months. I'm certified in adwords and I can tell you a ton of stories with disaster campaigns and big money wasted. Keyword research is critical, easy to find keyword phrases but extremely important to control the scope of variations that will trigger the wrong click (eg. "tow truck vs toy tow truck"). Adwords is a great platform but figure your budget, create great text/image ads, and dedicated landing pages. You may not be able to compete with keyword search campaigns but pick and choose your battles. Display ads are much easier and cheaper but you need compelling ads to get that click to your site. Social ads are whole another game and audience but extremely powerful if you understand the audience.
|