DiPace Offline Upload & Sell: Off
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The main problem with the lighting is that it doesn't match the backdrop. When you use a scene for a backdrop, you have to take into account the lighting in the scene itself, otherwise you have "impossible" lighting, where light's coming from different directions with different qualities. A large diffuser font-left of the barrel, and maybe some fill on the right may simulate the ambient lighting in the wagon scene, as opposed to back and rim lighting. The current lighting creates a lot more contrast than the backdrop shows, which is why there's so much separation.
The other problem is the beverage itself. Part of the problem is the backlighting; it passes right through the rum, with the lighting-gap creating the dark bits. Using cut-to-fit reflectors behind the bottle and glass might allow the rum to stand out.
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