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Archive 2014 · Power of the brand

  
 
Littleguy
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p.1 #1 · p.1 #1 · Power of the brand


Anyone watching SCP on CL this month?

He is big on branding and the customer experience with your products / services.

This point was really hammered home to me when I saw this story.

http://www.abc.net.au/news/2014-12-11/who-is-record-breaking-photographer-peter-lik/5961310

The print is a scene I have seen many other photographers do many times before - its a nicely made image but not worth $6-7M in my books - but its worth that because of the Peter Lik brand.

That to me is the power of branding and what I need to work on.



Dec 12, 2014 at 11:23 AM
joelconner
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p.1 #2 · p.1 #2 · Power of the brand


As a direct competitor of Sal's separated by about 12 miles, I can tell you that for the average consumer...

brand reception > than almost anything else...including the actual images.



Dec 12, 2014 at 12:06 PM
myam203
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p.1 #3 · p.1 #3 · Power of the brand


Who is SCP?


Dec 12, 2014 at 12:44 PM
IrishDino
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p.1 #4 · p.1 #4 · Power of the brand


Sal Cincotta

Great teacher, great at sales. Images are average, editing is hilariously bad.



Dec 12, 2014 at 12:55 PM
joelconner
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p.1 #5 · p.1 #5 · Power of the brand


ZachOly wrote:
Sal Cincotta

Great teacher, great at sales. Images are average, editing is hilariously bad.


and he books/sells like a mofo. The guy is a machine around here with what his studio makes.



Dec 12, 2014 at 01:04 PM
Sodonn
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p.1 #6 · p.1 #6 · Power of the brand


What is SC's Brand? Serious question. What do others perceive as his brand....and why?

I had CL on in the background while working this morning and had to giggle on how confused the live audience was about his post sales. They were having trouble understanding it, and I couldn't help but think....if they are confused how isn't the client confused.



Dec 12, 2014 at 01:29 PM
D. Diggler
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p.1 #7 · p.1 #7 · Power of the brand


joelconner wrote:

I can tell you that for the average consumer...

brand reception > than almost anything else...including the actual images.


Not following exactly. Brand perception?




Dec 14, 2014 at 04:15 AM
fstopperdown
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p.1 #8 · p.1 #8 · Power of the brand


Interesting topic.

I'm drawn to the style of Kenna and find Andreas Gursky appealing. In fact, a recent college class has inspired a long term project.

There are photographers on this forum that equal or surpass the legends, but will forever remain relative nobodies.

What is that secret sauce?

Just as Michael Kenna owns his niche and everyone else are "Kennabees" and Andreas Gursky has an interesting look, and Lik... there is a value in presentation and being the first.

Have you seen Cindy Sherman's work? Hate it, but it has made millions.

Lesson... Just need to find that niche and fill it to the rim.


Ten Most Expensive Photos

Seeing these images means there is hope for us all...



Dec 14, 2014 at 08:29 AM
joelconner
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p.1 #9 · p.1 #9 · Power of the brand


D. Diggler wrote:
Not following exactly. Brand perception?



The way the average consumer perceives your brand.



Dec 14, 2014 at 10:37 AM





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