mirrorrim Offline Upload & Sell: Off
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I just did my first show last Sunday. I kept it pretty modest. The show was small (about 80 brides) and had around 20 vendors. 3 other vendors were photographers.
I spent about $100 on decor items (table cloth, jewelry box used to hold the ticket entries, fancy-ish plates to lay business cards and lollipops on, etc). Then I had the usual stuff like sample albums, canvas wraps, and prints in simple frames. I also hooked up a large monitor to play a slideshow but noticed that no one stopped to look at it--everyone went straight to my albums.
I put the most effort into creating an "Insider's Guide to Hiring a Wedding Photographer." I didnt write it as a way to say "look how much better I am than others" but more simply as a friend who wants to help you make a good choice. I hope it will stand out among all the brochures and be a resource brides will keep around, plus give me a few points in the "expertise" and "trustworthy" category.
Even though I kept it pretty simple, I was still nicely put together, especially in comparison to the other photographers. There was a DJ next to me who was embarrassed at his display and did a lot of compensating for it when he talked to brides (thought it came off a bit desperate). So, definitely know your show and how fancy the other vendors will get!
No walls or pipe and drape were provided at this show (instead we lined the perimeter of the ballroom). I had large canvas samples on easels, but I decorated most of my table with prints - 8x10 and 11x14. They were not big enough.
Also, about what images I used--my strategy was to show that I do relaxed portraits that are kicked up a notch--B&G on paddle boards, B&G on giant hay bales, B&G lit up at night under an umbrella with back lighting. I really enjoy portraits so 98% of what I displayed were portraits. Nothing too crazy, but it's the type of client I want and I know it sets me apart from the other photographers here. Then I had 1 awesome ring shot and 1 really fun reception shot to further show that I like to "kick things up a notch."
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