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Blame the shareholders... Canon has to show increases in market share and revenue and share price, and thus the only way to do this is to constantly offer "bigger, better, and more", market the snot out of it, and the public buys into the hype.
I would expect that if photography tech stopped today, and we had to use what whatever tech we now have available, photography would be as vibrant a hobby, sport, or career as it ever has been for many years to come. So it isn't the consumer driving the engine here, it is the financial market.
If you really think about any current tech, like wearables, phones, tablets, etc, that is really one of the primary driving causes of constant change.
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