kezeka Offline Upload & Sell: Off
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Snopchenko wrote:
Up until the IS wide primes appeared, I thought that Canon's strategy was to send the prices skyrocketing and kill off most of the relatively affordable stuff (like they did away with the 100 macro and 70-300, replacing them with pricier L lenses). The 400/5.6 and 100-400 looked like the logical next victims: I thought Canon would kill them with no successors so that one would have to pay dearly for the fast 400 primes or the likes of 200-400, or be forced to top out at 300mm (with the still pricey 300L), or resort to extenders. I even thought they'd do away with most non-L lenses, replacing them with Red-ring counterparts. Then there was something that looked like abrupt reversal... And now, it's all over the place: on one hand, we're getting STM lenses, and on the other, all this confusion surrounding the rumored 100-400 II makes me wonder where Canon is heading altogether....Show more →
Good luck sorting that one out. Canon seems to do whatever it thinks will make Canon more money, consumers be damned.
Yes, I understand that is what corporations are designed to do. That doesn't mean it is a good model for a company to follow. Apple seems to make boatloads of money and have great customer relations because they are able to be agile enough to build what the people want but build it in a way that inspires people to want more of it. Not bitch about how they don't invest enough in sensor R&D for 4 years.
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