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Not me personally, but I think the white thing (and the red ring) is huge, marketing at it's best. It's instant recognition. The same can be said for 'L' lenses in general. And Canon tends to be pretty good at not watering down what constitutes a white lens.
The only practical component is that, in direct sunlight, white will heat up less. I guess this could be a slight bonus, for those who shoot under the sun.
The only oddity is that, in Japan, white can sometimes be associated with death. Though this symbolism has waned in modern times. In most cultures, white is symbolic of purity (ie. bridal gowns are white).
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