Upload & Sell: Off
No every wedding is going to be a high dollar affair with georgeous people and locations.
I always think about the mistake I made years ago with my glamour business. I showed young, pretty girls in all my promo pics. after I heard for about the 10th time, yeah, she looks great but I'm not her age or look like that, I started showing the whole spectrum of my clients and things imporved dramaticaly. It pretty much went to " If she can look that good, I can too!"
I think you can make people feel intimidated if they can't keep up with the Joneses and thats all you appear to be doing. People aren't as stupid as the assumptions a lot of shooters make about them. You have the glamour weddings which they will see the quality of your work in just as much as the ho hum wedding which for a big chunk of the market may be a lot more realistic to them.
My far and away largest and most profitable wedding sale to date was a very Ho hum wedding. Hertz rental cars, basic cake, even more basic wedding dress, grandma did the flowers... They spent a shipload on the pics though. They told me at the album design session " we got the cheapest of everything we could find so we had plenty of money for the pictures. Everything else is gone after its over except for the rigs so why spend money on that instead of the one thing you have to remember the day by?"
I remember wishing they would have shared that with me before the day so I would have known to take even more pics!
The other thing is some of my most low budget wedding were also the best to do and for the time and effort spent, also most profitable on average.
I don't care if people have their wedding in the back yard, If they can pay my price I'll do the very best pics I can for them.
As I keep saying, so many shooters seem to have the mentality that the job we get are just for us to make pretty pics and forget its about the clients, the people whom are paying and make the whole thing possible in the first place.
If your clients are a bit savvy, they will also realise that it takes more skill to make good pics at an ordinary event than one where granny can point her box brownie at the ceiling and still get a winner shot.
As they say, " A calm sea does not make a good sailor "