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I think for most people, it will be, even if it isn't their dream D700 replacement. The exception will be those who wanted 8FPS FF (with grip) with pro-AF who don't want to buy a D4S, just like the D700 was to the D3. However, I believe that cannibalized too many sales from the D3, despite being an incredible value at the time.
I view it as even more than a D700 replacement, with a variety of flexible resolutions, file sizes, and frame rates. You get a 15MP 7FPS DX camera, 6FPS 25MP camera, and a 5FPS 36MP camera and the benefit of the very best D4S AF to go along with it.
- Wedding photographers have their quieter shutter as well a even quieter "quiet" mode.
- Landscape and Macro photographers have the electronic first curtain, dampened shutter, and improved live view to look forward to, along with the removal of the AA filter completely
- Sports/Wildlife photographers get the (arguably) best AF around along with several crop and FPS choices
- Studio photographers benefit from many of the same things, especially the same resolution they loved on the D800/E
- Video shooters get a variety of improvements, including an open SDK for hacks & third party developers to unlock even more capability
And many more scenarios I'm sure I've left out. It also packs in most of what is wanted in a D300 replacement as an added bonus, but I'm not suggesting it is an actual replacement for that one obviously.
There is a group of people who wanted a baby D4S though (D800 body, D4S sensor, D4S AF, 6FPS/8FPS with grip), and I don't think we'll see that given the price point and versatility of the D810. Also the D4S customer base would shrink substantially if they did that (customers would love it but Nikon shareholders may not haha).
That's my take on it anyway, I welcome the D810 as a replacement for the D700. It will be the "do it all" camera for a huge amount of photographers from wedding to landscape to sport/wildlife and everything in between.
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