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Lee Saxon wrote:
It has nothing to do with that (although the Japan stuff's quality is generally higher, though you're right not perfect, this may have more to do with materials choices than workmanship).
As I said, the issue is profit margin. Chips and ASICs and sensors go down in price over time as technology develop and yields improve. As much of that will likely be carried over for this fairly mild update, the D810 price should be a little lower even if it was built in Japan. But building in Thailand is WAY cheaper. Built in Thailand, the D810 should be noticeably...Show more →
Can you link us to a credible source that shows Nikon profits specifically are "WAY" higher for the D8XX cameras when built in Thailand rather than Japan? I'm just curious as to where you're getting this information outside of a general assumption that things may be cheaper when built in Thailand than Japan. My understanding is also that Nikon has a number of Taiwanese and Chinese workers working in the Sendai plant, not that it matters.
Also why should the D810 be cheaper if they find a way to lower production cost and keep quality the same? As a company with shareholders, they should be selling it for whatever price the market will bear, regardless of production cost. That's just good business. Canon has been getting away with $3499 5DM3's for a while now and from a technical perspective it isn't worth anywhere near that, but Canon doesn't care (and nor should they) because people will pay that. I bet Canon's margin in the 5DM3 is WAY higher than a D8XX body as well with it's plastic frame and 6 year old sensor technology. Even if they are making $3000 profit on these $3500 bodies, why should they lower the price if people will pay it? It's perfectly fair and gives all the more money for R&D and exciting new products.