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| p.1 #18 · What would be a game-changer for Canon |
DSLR sales are in decline. The P&S market has been destroyed by cell phones. What should Canon do as an alternative to watching one of its core markets slowly(?) become extinct? Here's one idea: fight cell phones that are cameras with cameras that are cell phones. Embed a cellular connectivity and a browser into DSLRs and P&Ss, combined with touch screen and basic photo editing capability in-camera (cropping, contrast, etc.). Allow people to easily post photos to Facebook, etc, directly from their DSLRs, the way cell phones do. Sure, consumers would need to pay for a cell data plan, but...Show more →
They already have wifi in most/many new DSLR cameras. I can't really see the point of being able to post images to FB in areas that don't have wifi. And, with wifi, you can use your current smartphone as a hotspot, no need to have cell plans in both devices.
What is more likely is a shift away from 'full-frame' cameras for the masses (high end users will still stay with FF or MF). We will quickly get to a point with IQ that there is nothing inherently better about a 35mm sensor size, except tradition and a stock of lenses designed for that format. If people truly embrace the small camera design, they will move more to smaller sensors and the associated smaller lenses and bodies. With the advance of technology, the image quality of smaller sensors will get to such a high level that the differences will be marginal compared to FF.
If I were Canon, I would look more closely at APS-c and the smaller 1inch sensors like the RX100 design. The camera makers can still compete with smartphones in the P&S market if they have very high quality in pocketable sizes (truly pocketable like the original RX100).