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Archive 2014 · Marketing in studio fine art prints

  
 
derek10
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p.1 #1 · p.1 #1 · Marketing in studio fine art prints


End of 2013 season we started to introduce high quality wall art (framed canvas and acrylic as well as unframed canvas, acrylic) that range between $250-790 depending on size. However, to date we haven’t made any sales for wall art.
Within our business model, we do include high res images for each of the 3 packages with a la cart items such as prints, wedding albums, thank you cards, regular prints.
My question is how do you guys market fine art prints, in studio sales? Any ideas on how should we incorporate new strategies into our business? Would not including high res files to client force them to purchase wall art? I’m not sure if our customers are ready to for no digital products especially in this digital age.



Mar 20, 2014 at 04:09 PM
rmric0
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p.1 #2 · p.1 #2 · Marketing in studio fine art prints


I used to cart around a sales kit to bring to clients, if you've got the studio then work it. I find that most people have no idea how big a thing they'll need to fill out a space.


Mar 20, 2014 at 08:07 PM





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