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| p.1 #7 · p.1 #7 · Infographic on the camera industry in 2013 |
My only real question is given the dramatic slump in sales across the board, why haven't the big manufacturers responded with aggressive sales and price cutting?
My guess is that they quickly realised that no amount of bailing will save a ship with a sodding great hole in the bottom. So they rapidly adjusted to the new reality rather than doing a Kodak and pretending the old one still held. You can see this in the move to more upmarket P&S's (RX100, X10, X100 etc), creation of new mirrorless lines, and an expansion in the number of consumer DSLR models.
Basically it looks like the big manufacturers saw the decline of P&S coming and didn't get caught out.
The absence of big discounts on DSLR and mirrorless models is perhaps explained by buyers being happy to purchase a model lower down the range rather than none at all, or just that the manufacturers didn't expect to sell so many anyway.