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| p.2 #3 · Successful Fine Art Photographers |
A few (rhetorical) business plan questions for your business.
1) What is your target annual income (net to you)?
2) What is your target demographic(s) to generate income from?
3) What is your target marketing/sales approach for getting those demographic(s) to open their wallet and empty it out into yours ... instead of mine, or 3,142,617 other fine artisans (painters, etc.) with empty wallets?
+1 @ the 80/20 (I was taught 90/10, but close enough) aspect of the business vs. the art. A study of the progression of what it takes for an individual to become a purchasing consumer reveals that there is much more to it than just putting out an awesome product, yet for some reason we tend to get enamored by our love of our beloved craft and seemingly think that it is most strongly tied to our product.
A couple things come to mind for me whenever the subject comes up.
1) The Pet Rock
2) The magnificent work I've seen in artisan studios and galleries around the country and in art communities with both heavy and obscure consumer traffic.
The joke is typically around selling "ice cubes to Eskimos" ... but the marketing plan and the salesmanship plan isn't to be overlooked.
One other aspect is to consider the "Gold Rush" ... who was more successful by and large? Was it the miners or the purveyors of picks, axes & supplies. The correlation here is the augmentation of those who teach @ they are selling the (mental) tools of the trade, and the hope of greater things to come.
Sure, the "I struck it rich !!!" is very exciting and emotionally charged ... but it was a very challenging odds proposition for those starting out in a competitive "free for all". The art community at large is much akin to the Gold Rush, imo. All it takes is a camera (or paintbrush) and you can make a go of it. There is a certain romance to it that can be powerful, but it doesn't tackle the competitive / odds involved.
Waxing philosophical here, but I'm inclined to think your friend is trying to get you to look at business as business. Most successful businesses have an element of diversification to them and a marketing strategy that matches the diversification with the multiple revenue streams that are being targeted. I suspect your friend is trying to present you with an exercise to find a "singular path" successful artisan for comparative purposes.
Anyway, HTH and GL in your endeavors.
Edited on Aug 04, 2014 at 12:35 AM · View previous versions