Steve Wylie Offline Upload & Sell: Off
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For strobe and camera settings, I'd start with the camera first. If you plan on using the environment in your shot, then expose for the environment, making sure that your shutter speed is lower than your camera's sync speed (probably 1/200 or so). Usually, in an interior environment, that's not a problem. So expose for the ambient if you want it in your photo. Be sure your f/stop will give you the depth of field you need to keep everyone in focus. That may require you to slow down the shutter speed, or increase ISO.
If the ambient isn't important, or if the composition is tight, then pick a camera setting (say, 1/200 at f/8 at ISO200), and move on to the flash.
For the flash, if you don't have a flash meter, then simply dial it up or down until you get the look you want. Bryanlindsey's point about getting the light up high is right. His advice illustrates the point that you want the flash to be as close to the front people as the folks in back. You do that by getting the flash up high. It's also a more believable place for the light to come from. (It's basically a cone, with the apex being the flash, the two longest "legs" the same length to reach the front and back people, and the base being the plane of the people in the photo.)
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