Upload & Sell: Off
| p.1 #17 · Critique our wedding packages |
Always fun to what you're working on. I have no doubt you'll have a wonderful platform by the time the off season is over Definitely looking forward to your grand opening.
I think one thing you're giving away too quickly is the number of hours you're at the wedding. One of your packages has 6 hours, and the rest are all full days...
To give you another perspective: When we designed our packages we were nervous that collections that included everything (wedding coverage, e-sess, album, print credit, etc.) would generate too much sticker shock. Instead, the major difference between each of our packages is the number of hours we'll actually be at the wedding (basically ranging from 6-10 hours, rarely more). This results in us charging $3,000-4,500 just to shoot/edit a wedding, and allows clients to book us without crushing their budget. Sometimes that's all we'll get, but usually clients will add an e-sess, album, parent albums etc (either initially or down the road) and we'll end up averaging above our target of $5,000.
A lot people I respect on FM advocate adding temptations to each subsequent package to keep them moving up due to the discount of buying everything together. We may move to that structure in the future, but for now we've found the above more successful at getting them to sign (and making additions down the road).