Upload & Sell: On
What a cool-looking treatment. I'd love to use one of those.However I don't think it's worth much beyond an initial press release announcing its availability.
For me, creating a "tease" advert about it, days/weeks before dilutes faith or interest in other campaigns that actually want to tout (new) products that are different on the *inside*, not (old) products that are different on the *outside*.
The camera is designed for the Asian market only. The so-called touting or teaser was done in the Korean language. I believe, it was more the eagerness of a lot Canon enthusiasts on FM that wanted to see something new introduced and they created something big, larger than it was intended to by Canon, out of the "teaser".