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Tamron announces 150-600mm Ultra-Telephoto Zoom Lens
  
 
Pixel Perfect
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p.8 #1 · p.8 #1 · Tamron announces 150-600mm Ultra-Telephoto Zoom Lens


Imagemaster wrote:
Even if Canon brought out a 500 f5.6 prime for $3,000, I bet it would outsell the 500 f4 by a hundred to one. Any so-called cannibalization of 500 f4 sales, would easily be offset by profits on sales of the f5.6 prime.

Besides, over 95% of those buying a $3,000 500 f5.6 lens have no intention of ever spending over $10,000 on a 500 f4, IMO.


Agreed. To me the only thing that should matter is the bottom line, not how it's achieved. If you can sell 10000 500 f/5.6 lenses @ $3K and say 1000 500 f/4 lenses @ $10K, that's a lot more income than 2000 500 f/4 lenses.



Nov 13, 2013 at 09:35 PM
ggreene
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p.8 #2 · p.8 #2 · Tamron announces 150-600mm Ultra-Telephoto Zoom Lens


Call me jaded but I don't think you will see a Canon 500/5.6 IS going for $3K. More like $5K minimum.


Nov 13, 2013 at 09:56 PM
mitesh
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p.8 #3 · p.8 #3 · Tamron announces 150-600mm Ultra-Telephoto Zoom Lens


Whayne,

I don't profess to have any knowledge of this stuff, but is it possible that Canon can't manufacture enough of the special optics needed for these lenses in the quantity that would be needed if they sold a $3,000 500mm or 600mm? Maybe the costs of expanding manufacturing and tooling to produce a large quantity of less profitable lenses is something that Canon aren't interested in? Or, perhaps there is a desire to maintain a level of exclusivity- as silly and unfair as that may seem to us consumers.



Nov 13, 2013 at 10:14 PM
Imagemaster
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p.8 #4 · p.8 #4 · Tamron announces 150-600mm Ultra-Telephoto Zoom Lens


ggreene wrote:
Call me jaded but I don't think you will see a Canon 500/5.6 IS going for $3K. More like $5K minimum.


I said 500 f5.6, not 500 f5.6 IS, for around $3,000.

Regardless, $3,000 to $5,000, it would still outsell the 500 f4 by a hundred to one.



Nov 13, 2013 at 11:29 PM
Pixel Perfect
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p.8 #5 · p.8 #5 · Tamron announces 150-600mm Ultra-Telephoto Zoom Lens


mitesh wrote:
Whayne,

I don't profess to have any knowledge of this stuff, but is it possible that Canon can't manufacture enough of the special optics needed for these lenses in the quantity that would be needed if they sold a $3,000 500mm or 600mm? Maybe the costs of expanding manufacturing and tooling to produce a large quantity of less profitable lenses is something that Canon aren't interested in? Or, perhaps there is a desire to maintain a level of exclusivity- as silly and unfair as that may seem to us consumers.


I think it's a chicken and egg situation. Do you build the capacity up front and hope you get enough demand to keep the lines running optimally, or do you just work with a limited production line and produce small batches now and then? The latter allows them to keep prices high, as you always have demand and not enough lenses to go around. But the other approach gives them higher volumes at smaller profits per lens. I guess you have to do a cost-benefit analysis and see what's the best approach.

Maybe as Canon robotises their production lines, they could increase throughput. The intend to have fully robotic lines within a few years, but I don't know if that applies to something like the superteles and I highly doubt it, at least not fully robotised.



Nov 13, 2013 at 11:33 PM
ggreene
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p.8 #6 · p.8 #6 · Tamron announces 150-600mm Ultra-Telephoto Zoom Lens


Imagemaster wrote:
I said 500 f5.6, not 500 f5.6 IS, for around $3,000.
Regardless, $3,000 to $5,000, it would still outsell the 500 f4 by a hundred to one.


I'm not so sure at the $5K price level it would sell that well. Certainly better then the 500/4 but that's still a pretty stiff price to pay and not many people have $5K in this economy to spend on one lens.

Also, I seriously doubt Canon will ever release a 500mm super-tele without IS.



Nov 14, 2013 at 04:58 AM
Imagemaster
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p.8 #7 · p.8 #7 · Tamron announces 150-600mm Ultra-Telephoto Zoom Lens


ggreene wrote:
not many people have $5K in this economy to spend on one lens.


But probably 100 times more people than have $10,000 to spend on one lens.

Also, I seriously doubt Canon will ever release a 500mm super-tele without IS.

That makes two of us.



Nov 14, 2013 at 05:24 AM
Pixel Perfect
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p.8 #8 · p.8 #8 · Tamron announces 150-600mm Ultra-Telephoto Zoom Lens


I wouldn't even buy a 500mm lens that didn't have IS and it would never happen.


Nov 14, 2013 at 05:29 AM
sqdstf
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p.8 #9 · p.8 #9 · Tamron announces 150-600mm Ultra-Telephoto Zoom Lens









Nov 14, 2013 at 07:11 AM
Imagemaster
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p.8 #10 · p.8 #10 · Tamron announces 150-600mm Ultra-Telephoto Zoom Lens


sqdstf, a photo of a swan with the EXIF deleted. Very helpful.


Nov 14, 2013 at 03:21 PM
 

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arbitrage
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p.8 #11 · p.8 #11 · Tamron announces 150-600mm Ultra-Telephoto Zoom Lens


The swan is from the link Fred posted on page 7. A few more on there if you haven't looked. The shot settings are listed on that page. 600mm, 800 ISO, f/9, 1/640


Nov 14, 2013 at 03:31 PM
Karl Witt
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p.8 #12 · p.8 #12 · Tamron announces 150-600mm Ultra-Telephoto Zoom Lens


So in a polite way there are many many of us that resent $10-13k costs of lenses but we appreciate what they can do and are willing to understand that there will be some concessions that come with $2k lenses attempting to do the same as their most expensive leaders??

Competition is good to keep things in check on IQ and in pricing. There isn't any long bargain lenses with Canon only the big whites as you are restrained to 300mm otherwise and that is in a zoom only.

This Tamron offering may be the perfect mid-upper level hobbyist lens! I am hoping I don't see much a need for a TC on it with 600 reach though occasionally a few long reach stills will be worth a TC shot for me.



Nov 14, 2013 at 05:42 PM
Imagemaster
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p.8 #13 · p.8 #13 · Tamron announces 150-600mm Ultra-Telephoto Zoom Lens


arbitrage wrote:
The swan is from the link Fred posted on page 7. A few more on there if you haven't looked. The shot settings are listed on that page. 600mm, 800 ISO, f/9, 1/640


Aha, thanks. So posted here, no doubt without permission.



Nov 14, 2013 at 08:03 PM
johnctharp
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p.8 #14 · p.8 #14 · Tamron announces 150-600mm Ultra-Telephoto Zoom Lens


That swan shot at the long end one stop or so narrower from wide-open says it all, really. I'm honestly quite interested in this lens.


Nov 14, 2013 at 11:43 PM
abqnmusa
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p.8 #15 · p.8 #15 · Tamron announces 150-600mm Ultra-Telephoto Zoom Lens


yes, ultimate image quality goes to the $12000 big white lenses no doubt
What the $2K Tamron 150-600 will do that the 600mm F4 IS II cannot do is be hand held
fast lenses are fine until you are handcuffed to the tripod






Nov 15, 2013 at 04:37 AM
Pixel Perfect
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p.8 #16 · p.8 #16 · Tamron announces 150-600mm Ultra-Telephoto Zoom Lens


abqnmusa wrote:
yes, ultimate image quality goes to the $12000 big white lenses no doubt
What the $2K Tamron 150-600 will do that the 600mm F4 IS II cannot do is be hand held
fast lenses are fine until you are handcuffed to the tripod



600 II is hand holdable IMO, just clearly not at eye level for extended periods. For BIF flights I would use it hand held, but otherwise I'd have it on a monopod at least.

Tammy will make the ultimate travel lens, especially where portability is an issue, like on smaller airplanes with strict weight limits.



Nov 15, 2013 at 04:51 AM
ggreene
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p.8 #17 · p.8 #17 · Tamron announces 150-600mm Ultra-Telephoto Zoom Lens


If the IQ/AF holds up and the price is $1500 it could make a killing in this market. Canon has largely abandoned the $1000-$1500 price range for higher quality lenses especially with any reach. 100-400 still sits there but if updated will move into the $3K range.


Nov 15, 2013 at 05:24 AM
Mr.Lindy
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p.8 #18 · p.8 #18 · Tamron announces 150-600mm Ultra-Telephoto Zoom Lens


I'd be surprised if this lens is priced under $3,000 USD

If it's $1500 then I'll buy two, one for EOS & one for Nikon mount



Nov 15, 2013 at 01:55 PM
rongoe
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p.8 #19 · p.8 #19 · Tamron announces 150-600mm Ultra-Telephoto Zoom Lens


ggreene wrote:
If the IQ/AF holds up and the price is $1500 it could make a killing in this market. Canon has largely abandoned the $1000-$1500 price range for higher quality lenses especially with any reach. 100-400 still sits there but if updated will move into the $3K range.


Canon's strategy reminds me of Clayton Christensen's (HBS) disruptive innovations research on why industry leaders often fail -- they cede the low end of their market to less capable firms who eventually get better and take the lead. Intel took note of his ideas and came out with the Celeron (and engaged in anticompetitive practices with PC manufacturers foreclosing AMD from much of the market), which successfully thwarted AMD from becoming a serious contender.

One difference between Christensen's set of examples and the lens example is that the "disruptive innovations" are usually new technologies producing inferior products, not similar technologies producing inferior products. In Christensen's examples, the new technologies improve and eventually become better than the old guard's tech. It's harder for the low end to take over the high end when they are using similar tech, just lagging in their implementation of it, as is probably the case with lens design & manuf.



Nov 15, 2013 at 02:46 PM
ggreene
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p.8 #20 · p.8 #20 · Tamron announces 150-600mm Ultra-Telephoto Zoom Lens


rongoe wrote:
Canon's strategy reminds me of Clayton Christensen's (HBS) disruptive innovations research on why industry leaders often fail -- they cede the low end of their market to less capable firms who eventually get better and take the lead.


Well, to be fair, this is all relative as well. The $1000-$1500 price range is hardly the low end.

Will be interesting to see what happens with Apple. They make no pretense to satisfying the low end market for any of their products and so far it has netted them ~150B in liquid reserves. That gives them a huge economy of scale advantage for ordering parts in quantity to sustain margins. Granted, that model is largely based on carriers subsidizing the cost of iphones and spreading it out over a 2 year term.




Nov 15, 2013 at 03:14 PM
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