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| p.2 #5 · Nikon's Problem Isn't the Cameras ... |
Steve Jobs made Apple successful during his second incarnation in part by simplifying the product line, then offering some distinctive products that were marketed with great ingenuity. I'm afraid the world of photography is changing so radically at the moment that Nikon and its competitors are scrambling to find a niche in a world unlike any we've seen before… cell phones have become the preferred method for taking both photos and videos. I recall when my friend George who is a professional photographer showed me two landscape shots he'd taken earlier in the day, one with his D700 and one...Show more →
We should first of all not considering all people with a camera (DSLR, system camera, mobile, ...) as photographers as such. There are the happy snappers, capturing events happening during their working and leisure days and that is fine, they are not interested in composition, sharpness, bokeh, ... It is merely the moment they are interested in.
Than you have the photographers, people going out there with a mission. Could be street photography, wildlife, sports, ... just name it. They have the will to stay put on a certain spot for capuring that moment, a picture that stands out in the hundereds of other lookalikes. These are the persons willing to invest in gear and time.
I think that is not so much different as 20 years ago. It is only marketing that Nikon, Canon, Sony, ... wants to see a DSLR in the hands of the masses so their sales figures show a year after year increase.
Simply put, the companies like Nikon, Canon, ... have grown too big and are spoiled by sales figures when digital photography took off but in the long run I am afraid they will have to shrink again and fall back on the P&S camera's for the masses and good DSLR's for the (hobby) photographer.
Just my 2 cents.