alexduncan Offline Upload & Sell: Off
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p.1 #3 · p.1 #3 · Approached by a large company and not sure what to charge... | |
Carl Auer wrote:
Being in the states, I am not totally sure what the workings are in Canada, but here, I look at it this way.
Total buyout of images with non-exclusive rights by the client $$$$$$$
One year exclusive rights to the images, less money, but then if they want to continue using the images, they relicense it for a year. More liked by clients wallet.
The first way, the client can get what they want, and will try to negotiate a large sum down to pennies to the loonie (do you still use loonies?), and may never make contact with you again.
The second way, with all the uses documented (say they want to do displays, posters, and product package, but then later want to use the photos on their website or in a magazine ad, they would have to add that to the license later at more cost), with a one or two year contract, at the end of the contract you and the client touch base, if they want to continue using the images, you can relicense it to them for a little less, or if they want new photos, they may contract you again. I like this way better. It keeps you in the loop and you retain your copyright and it may end up getting you more work down the road.
As for what to charge, I use fotoquote. It inputs the region, the use, the quantity, basically all the details and it bases a quote off of all those details. Some people find it quotes a little high, but you can adjust it depending on the client and use (if Sony was wanting an image you could set it to 50% higher, but if a local non-profit wants an image you could decrease it to 75% of the quote, etc).
And remember, it is a negotiation. And if they ask why so much, tell them you are willing to negotiate. I had a magazine last year want an image and the quote I sent them was much higher than I expected, and I was willing to negotiate to a price I was happy with, and they took the first quote no problem. So while you think you might be asking too much, they may be willing to pay. You do not want to price it so low that you are giving your work away.
Sorry I could not give you a dollar amount, but I hope this helps. ...Show more →
Thanks for the reply. The company seemed pretty adamant about having non-exclusive rights for 5 years so I am trying to base my pricing on that.
For what I described, I am coming up with almost $90,000 including licensing and expenses. Does this seem like a reasonable place to start negotiation? I apologize for being so naive, but I'm really not used to figuring out this type of arrangement.
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