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The read was fine, but I really didn't agree with it as much as I anticipated I would from LL. Mostly, the notion that it is difficult to convey because of the sensory experience of being there, and the bevy of them that we are exposed to ... I think those are excuses that suggest why snapshots of waterfalls look like snapshots of waterfalls.
If we applied that to people, we could say the same thing that it is difficult to convey the experience of being around a person, and that we are perpetually bombarded by pictures of people. Yet, a good portrait photographer (which I'm not) would shoot a person in such a way to convey more of the sensory / emotive aspect of that person and would make those portraits "stand out" from the incessant snapshots and/or weak portraits that abound.
That being said, I felt like the article came up short @ advocating the "personality" that waterfalls embody differently from one another, much like people do. Some are roaring, some are trickling, some are fast, some are slow, some are skinny, some are wide, some are tall, some are short, some are freefalling, some are cascading, some face N,E,S,W, some are under a canopy, some are under open sky ... the list goes on at understanding their individual personality.
To me, this is a shortcoming that likely could account for why so many pics of waterfalls look no more special than a lackluster pic of a person looks. If we are just taking a recording of a person or a waterfall ... then we just get a recording of a person or a waterfall. Good portrait photographers do more than just record an image of a person, they craft one that aspires to convey the personality. I'd suggest the same of waterfall (or any subject matter) images.
Good portrait photographers take much time, effort, energy, study to glean how to accomplish their goals. I think the vast majority of waterfall images (that LL is referring to) lack this same discipline of approach and are much closer to recordings of a scene rather than an effort toward creating a portrait of a waterfall.