Upload & Sell: Off
Do they actually have a plan for their photographic product line?
Looking at Sony in the compact interchangeable and compact high end market, I'd say yes, they have a plan. They also seem lighter on their feet than many makers. Owning the largest chunk of image sensor fab on the planet might be a source of confidence too.
Dispassionately, I see them more as innovators and sector disrupter. Consider that it was barely 3 years ago that the first NEX camera arrived on the scene. They are now the largest single selling product family in the APS-C mirrorless space.
Just a few short years ago NEX didn't even exist. Since 2010 they started with entry and mid-level interchangeable lens cameras, brought in a high end APS-C version; then multiple revisions within the line. Then a high end fixed lens full frame and now an interchangeable lens full frame camera.
If that's not planned progression, what is?
To me, I see Sony as only interested in capturing the interest of early innovators and us geeks in the consumer and professional market who are willing to pay a premium as early adopters.
There's a C3 or F3 for everyone through, so either I disagree or I'm missing your point.
Given the Alpha DSLT relatively low market penetration, it makes sense for a maker like Sony to focus on owning a segment **that no one else markets to**, and do own it before Nikon or Canon finally make the leap as surely someday they will.
Here's hoping that Ricoh will release a full frame GXR for some of us.
The GXR as a concept -- modular camera -- I feel is dead. Wish it weren't, I own one.
It'd make more sense for Ricoh-Pentax to produce a full frame DSLR in a small form factor; they already have some full frame capable lenses in the Pentax line. If they really want to do something new, then make a full frame GRI (GR-Interchangable) mirrorless with a short back focal mount, and make a whole new lens line. Sounds like risky proposition for a company that doesn't even have an APS-C ILC product any more. (GXR is dead).