Upload & Sell: Off
I'm always amazed when I hear the Westcott Apollo/Halo line referred to as the more expensive option.
It's all relative. Compared to the Chinese counterfeits/copies they're more expensive, but compared to Chimera, Elinchrom, Profoto, etc. they're a bargain brand.
Speaking of which, I see that Profoto is now selling their own double-speedlight speedring mount for their soft boxes. For those who shoot both kinds of lights, that could be a worthwhile accessory.