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| p.1 #2 · New Canon Mail-in and Instant Rebates |
Always glad to see rebates - these usually mark the best times to buy lenses.
I'd describe the mail-in rebates as the "traditional" ones, since the so-called "instant rebates" replaced them a relatively small number of years ago. Some may not recall that the mail-in rebates led to some public relations problems for Canon when a number of buyers ran into problems trying to redeem them, which left Canon with a bit of "egg on the face." (The mail-in rebates were, if I recall correctly, processed by third-party contractors who all too often declared perfectly fine rebate applications to be incomplete or otherwise ineligible, necessitating some long and involved back-and-forth with the buyers, many of whom just gave up.)
In my view, the "instant rebates" have been a much more reliable and safe route, in that they leave out the middle man and eliminate a number of the circumstances that led to problems.
To be fair, many people were successful at redeeming the mail-in rebates, some with little or none of the hassle that affected others. Let's hope that the situation this time is not a repeat of the old pattern.
Those who do try the mail-in rebates should be extremely careful to:
- read the terms with great care
- submit the rebate materials well before the deadline
- fill out all forms very carefully and double check them before sending them in.
- be sure to obtain and then include all required materials.
- make photocopies of everything and store them until the rebate funds arrive.
- don't give up if your rebate is denied - immediately take the denial up with the rebate services, and be ready to contact Canon as well to register your complaint.