Upload & Sell: Off
| p.3 #2 · will the big studio flash manufacturers survive? |
Paul wasn't blunt, he was truculent. There's a difference. Things are calmer here now that he's gone, and Paul still provides a line of product that's reliable and offers more features than just about any other manufacturer at its price point. I'm glad to see Paul doing well. I will say that I'm starting to see his lights appear on commercial shoots, so kudos to Paul.
I don't see brands like Profoto, Bron, Hensel and Elinchrom going away unless their business practices are flawed. In spite of there being slightly less print work out there, commercial photographers are going to need the same tools to create the light and shadows they want on their subjects, in addition to needing more power to deal with issues of sun and large spaces.
Regardless, of the medium, I'll still be using flags, kickers, octos, strip lights, packs - and sometimes, monos - you name it. This is not something I can do with cheap lights from China. Anyone who thinks that has probably never worked in commercial advertising. Most of my shoots are at studios that offer lighting packages, or I shoot in other cities where, once again, I'll have to rent lights. No rental house is going to provide cheap lights, either now or in the future due to the daily pounding they take.
I would hope that if anything, lights become smaller, lighter and yet retain their power levels.