ghdarnell Offline Upload & Sell: Off
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Bartlett Pair wrote:
Sorry to hear that Grace/Matt. I wouldn't blame it on your photographic ability, because from what I see on the website your work is solid for only shooting 11 weddings. So I would take a deep dive into branding/logo/website/etc.
Brand: Looks like you're a husband-and-wife team? We are too, and it's the #1 thing we harp on in our 'About Us' and email responses. I think you need to do a better job convincing couples of the value behind husband-and-wife. I would totally redo your current generic email response. You refer to your company in the third person. rather than a husband-and-wife duo. Why not say stuff like: 'My husband and I would love to meet you!' Also keep in mind that it's not too late to rename your business if you're so inclined.
Logo: Look for a true graphic professional to create a unique logo, alternatively inexpensive place to start for logo is 99Designs. Paying a few hundred bucks for a legit logo will pay off quickly.
Website: I think you're currently using a flash site, which is pretty dated and won't run properly on many devices. Almost half of our leads come from mobile devices, so you may be missing out big right there. Flash sites also make having an active blog difficult (i.e. I see you only have a Galleries section, and not a blog). I'd say it's better to launch a blog early on rather than play catch-up down the road. For these reasons I highly recommend switching to Wordpress. It may take you a while to make the transition, but I promise you won't have any regrets.
Another random thought: if your response rate is that low then maybe the emails aren't even making it through? Is there any chance that inboxes are seeing them as spam? I would follow up on those unanswered leads to see if they even received the email.
Finally, IMHO I would probably change the first image in your 'Weddings' gallery (adjusting cufflinks) because I believe you have stronger images.
That's just a start. I'm sure you follow a lot of FMer's websites, which will give you plenty of examples as to what 'works.'...Show more →
Thank you so much for the feedback!
Husband and Wife Team- This is a weird spot for us. We are not yet married. (That will come October of 2015). So I feel like it sounds unprofessional to say "My fiancé and I" or even worse "My boyfriend and I". Thoughts?
Logo: This is a huge point with us your absolutely right! We are currently looking for a new logo but so far we can't come to an agreement about anything. I am hoping within a week we can have something we can stick with.
Website: Yes, our website is a flash site, but we also have a matching HTML site if you try to access us through an unsupported device. Try to access the site through a phone and let me know what you think?
The blog issue is a whole other story... We used to have a blog and I hated it. I have spent probably 3 months attempting to learn about WordPress and all that goes with it. I even posted a few weeks back about hiring someone to just do it for us. Our previous blog was WordPress as well, but the one hosted online and not available to customize. I have gotten as far as buying a domain through hostgator and downloading WordPress onto my Control Panel, but am a bit stuck from there. The plan right now is to wait until October 1st (we pay ourselves monthly) and purchase ProPhoto. I am not entirely sure I will be able to figure out how to run that either though haha.
Spam Emails: That's a great thought, I will have to check it out!
Weddings Gallery: Your absolutely right. Will do that now!
Thank you so so much!
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