Upload & Sell: Off
This one: ? Or one where B&H shows Brenizer taking credit for an old technique and calling it the "Brenizer Method" -
For a while he would always say that the method is not original and just says that people just refer it as the Brenizer method, which he popularized. I think he just got tired of repeating the statement that he didn't create it, or in a smarter way, made a marketing plan out of it. Brand recognition, and hype can increase a persons perceived value.