Upload & Sell: On
My goodness, some of you folks have a fear of having something wrong or negative with what you do. Face it and fix it.
It's possible some people here are afraid of bad news, though I wouldn't jump to that conclusion about people's motives here.
For my part, anyway, I mainly want to ensure that I maximize the value of any measures I bother to implement, and to reduce any potential downside.
Survey design is a science. Lots and lots of business owners get it wrong, thinking it is a simple matter of asking customers what they think and acting on whatever feedback they get. In so doing, they waste time, resources, and energy, and in some cases make clients angry.
If you're going to bother with any kind of formal metrics, you're a smart business owner if you invest some time figuring out how to do it right.
Edited on Sep 23, 2013 at 09:52 PM · View previous versions