Upload & Sell: On
| p.1 #18 · Adobe releases Lightroom 5.2 and Camera Raw 8.2 |
Lars Johnsson wrote:
Some people wrote the price would stay the same forever But any normal and sane person would understand that no company would or could do that
I agree but Adobe contributes to this misunderstanding. Adobe's own web site says "This is not an introductory price". What the heck is that supposed to mean??
Here's my translation:
If you contract CC with one of the normal promotions, Adobe is telling you ahead of time that the price will go up after a year (of course Adobe could always decide to not raise the price when the time comes).
If you contract the Photographers Bundle, Adobe is NOT telling you ahead of time that the price will go up after a year (but it might).
Not a big distinction but I suspect we will see more of this confusing, mobile-phone-service-type marketing from Adobe.
When you think about it, this is a pretty solid strategy that Adobe is employing:
- New users come on board with the higher monthly prices because it seems like such a great deal in the short-term for lots of software.
- Adobe offers these promotional "bribes" to get the old farts to shut up and sign up.
- Once the promotional pricing runs out, they have everyone used to making the monthly payments with threat of removal of the software if payments stop, and getting all that monthly revenue for what will primarily be patches and updates for new cameras.