Upload & Sell: Off
Sort of a silly setup for a demo really, going to an Irish castle and having some proper society looking ladies ride through the water for waiting photographers to test the PDAF and such.
Well and good I suppose, and certainly a unique trip for those reviewers chosen to participate, although it does introduce some possible issues of bias on account of getting a free weekend on Olympus's dime.
In reality though, I would have to think such conditions are the furthest thing from most people's actual shooting experiences.
How the camera fares shooting a 3 year old on the playground, or a 10 year old playing soccer, maybe a dog running around in the backyard are more accurate tests.
Instead of high society models how about testing low light with a kid blowing out birthday candles ambient light, etc
I think Olympus marketing could of saved a bunch of money and provided some more realistic real world conditions that would better serve the reviewers and also readers, whom are the end consumers.
As it stands, the resulting "luxury vacation" images from the reviews seem to be more about the "art" and less about the tech.
I see comments around the web about how amazing the images are but it seems people are looking at the atmosphere and composition, the professional set up lighting and paid models, not so much the image quality of the camera.
I guess in a way maybe that was the intent of Olympus overall, to have talented photographers in conditions that allow them to produce some nice photos and let the public equate that wow factor with the camera, rather than the realize its largely the photographers talents and the set up conditions ?