Upload & Sell: On
| p.3 #8 · Adobe offerts Photoshop+Lightning cloud for $9.99/mo |
My issues with Adobe's Cloud offering are not around price. They are around the the industry strategy of "cloud computing", the subscription model, and the future. When you are a subscriber (i.e., renter), where Adobe goes we have a difficult time not following.
In industry terms, "cloud computing" is not about managing software licensing and distribution. It is about hosting the processing and data storage. What Adobe is selling today as "in the cloud" has the application running on our own desktop with our files residing on our own drives and periodic validation that our subscription is still valid. They seem to provide and introductory level of storage for backups, and more significantly, integration into their social media offering Behance. In this mode, the questions about the EULA are probably academic, inoperative an may only pertain to what you publish through Behance, since none of your images resides on their computers or depends on image data being transmitted back and forth.
However, once they have a locked-in subscriber base, I will expect them to start moving to true "cloud computing" in which the application and your files will reside on their servers (or whoever they contract with to provide the physical computing resource) and the only thing that will be on your own desktop are your original uploaded files (and maybe not that if you use the wifi in your camera to upload directly to their cloud), downloads of flattend versions of your post-procesed files, and a browser-based interface that transmits what you see on your screen, and instructions for what adjustments you want to make, back and forth. Then the EULA issues will no longer be academic.
They will sell that as cost savings to you since you don't have to provide high-end computing resources for yourself anymore. Commodity-priced desktop/laptop computers capable of supporting a browser and whatever monitor/printer you want to use will be all you have to provide. The sales pitch will be do you want to spend x-dollars/month for a subscription to our latest software, our do you want to make large-scale purchasing decisions to buy a competitor's sophisticated product to replace what you are already using and the high-end computer to run it.