Upload & Sell: On
The video's a big long in my taste. Think if it were shortened to a 30-second ad or two 30-second shorts it would be more effective. At longest, a 45 or 60 second clip.
Think about it along the following lines:
- If it takes 3 minutes to convey the message that your studio is high-end and sell the studio, then that means you're not selling the message well enough in the beginning.
- After the 3 minutes, where's the website information? Phone number?
- Do the people in Israel really care that much about post-production? I think skipping ahead to the final products would already demonstrate that your studio is professional (especially after the calibrating-the-lighting-part).
I mean, I work in Advertising/Public Relations, and although I'll watch the entire thing, I would frankly be a bit bored and wonder why it took all of 3 minutes to impress upon me that your studio was as professional as it seems.
Here's what I would do if I were to redirect the video:
- Cut out the "We can transform your dream into reality," it's a bit cheesy.
- Cut out most of the speech. It's photography you're selling. If the photos are great enough, you won't need much voiceover.
- Cut out the scenes where the people are simply walking, moving gear, unloading/loading the van, shorten the scenes where there's panning to show how the photographer got his shot.
- Instead of showing off the D4s and lenses, have them all together on a table for a quick 2 second clip if you want.
- At the end, just put all the logos together on one still instead of having them scroll if you wanted to show people the logos. 2:16-2:37 was all logo time... That's 20 seconds! You know how much can be fit in 20 seconds?
The quick stills you had from 1:12-1:16 could be used interspaced with shorts such as 0:19-0:21 for a shorter, more explosive ad.
But maybe what you have works well in Israel, so I wouldn't know. But in New York, we'll think it's great but at the same time wonder why was there so much fluff in there. It would sell better as a "wow-images, wow-locations, wow-skills" video of the skills/shots/upscale locations of the work your studio has done, instead of an entire "this-is-how-we-do-things-from-shoot-to-post-production-and-also-the-cameras-we-use" video.
It's clear your studio knows what it's doing with the photography aspect... but the video... did it really have to take all of 3 minutes to convey the message?!